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Marketing is a dynamic and ever-evolving field that plays a critical role in shaping consumer behavior, building brand awareness, and driving sales. From traditional advertising to digital marketing and data-driven insights, marketing encompasses a wide range of practices and perspectives that are essential to the success of businesses and organizations. Trivia questions about marketing can provide a fun and engaging way to test your knowledge and deepen your appreciation for this important and impactful field.
Whether you're a seasoned marketer or just starting to explore the world of business and marketing, marketing trivia questions offer a glimpse into the rich history and culture of this dynamic field. From the basics of consumer behavior to the major trends and innovations that have shaped the industry, these questions can challenge you on your knowledge of marketing history, theory, and practice.
1. First introduced in 1933, Clydesdale horses have been famously advertised in association with which Anheuser-Busch brand? Their appearance in Super Bowl TV ads has been a long-standing tradition since 1986.
Answer: Budweiser
2. In 2007, Tiger Woods joined Roger Federer and Thierry Henry in a marketing campaign for what personal care brand best known for its razors? At the time, those three athletes were probably the best the brand could get.
Answer: Gillette
3. What cartoon character "let down" her iconic, towering blue hairdo to promote Dove Styling haircare products in a 2000s ad campaign?
Answer: Marge Simpson
4. Now appearing prophetic, what device was announced in 2007 with the following slogan? "This is only the beginning."
Answer: iPhone
5. Cola, cherry, licorice, apricot, and cardamom are five of the 23 flavors famously advertised to be present in every can of what drink?
Answer: Dr Pepper
6. During its development, the short-range wireless tech got a placeholder name inspired by a 10th-century Danish king with discolored chompers. When it was ready to be launched, marketing couldn’t come up with anything better. What did they call the tech when it was released in 1998?
Answer: Bluetooth
7. What famed NFL quarterback parlayed 14 seasons with the Colts and 4 with the Broncos into a gig shouting "Cut that meat!" in a Mastercard "Priceless" commercial?
Answer: Peyton Manning
8. Anna Kendrick sings of "bags of Tostitos with salsa and queso" in a Frito-Lay ad that parodies what song from "The Sound of Music?"
Answer: My Favorite Things
9. "Know Better Sleep" has been the marketing slogan and SleepIQ is a registered trademark of what mattress producer?
Answer: SleepNumber
10. The orange-and-blue packaging of what Nestle candy bar proclaims that it is "crispety, crunchety, peanut-buttery?"
Answer: Butterfinger
11. What color do you get if you mix together the two colors that appear twice in the Google logo?
Answer: Purple
12. Minnesota's junior Senator Tina Smith first moved to the state in 1984 for a marketing job at what multinational consumer packaged goods company that can trace its history in the state back to 1856?
Answer: General Mills
13. Which digital marketing platform doesn’t “monkey around” and has helped millions of people create and send mass automated emails and newsletters?
Answer: Mailchimp
14. Among the brands that use the Zeta Marketing platform is what "feline" UK-based luxury automaker, whose models include the F-TYPE and the I-PACE?
Answer: Jaguar
15. Designed by company founder Gianni, the head of Greek gorgon Medusa features prominently on the logo for what Italian fashion brand?
Answer: Versace
16. What Tampa, Florida theme park, which first opened in 1959, was originally developed as a marketing vehicle for the owner's beer business, and featured stables housing some of the world's most famous Clydesdales?
Answer: Busch Gardens
17. Legend has it that Chevrolet marketing officials once defined what model's name as "a small, vicious animal that eats Mustangs?"
Answer: Camaro
18. Chris Paul and his fictional twin brother Cliff Paul are often seen as primary spokespeople in commercials for what insurance company?
Answer: State Farm
19. What A-word is given to a software application that automatically downloads or displays marketing banners or pop-ups when a user is online?
Answer: Adware
20. If you’re trying to get the word out about your business, you might give a free sample of your product to a social media influencer and have them post about it. Then, you could reward that person or pay them based on how many customers their posts bring to you. Which A-term describes this kind of marketing strategy?
Answer: Affiliate
21. Known for marketing ploys like using coffin-shaped boxes, the largest fast food chain founded in New Zealand is called Hell. They specialize in what kind of food, whose invention is usually credited to Italian Raffaele Esposito?
Answer: Pizza
22. "I Am Canadian" was the slogan for what beer brand from 1994 until 1998 and between 2000 and 2005? The campaign was retired shortly after a merger with Coors in 2005.
Answer: Molson Canadian
23. Nike founder Phil Knight wrote his MBA thesis on marketing athletic shoes while attending what West Coast school?
Answer: Stanford
24. Dora the Explorer, former Houston Rockets center Dikembe Mutombo, and Salt-N-Pepa have all been part of ad campaigns for what insurance company?
Answer: GEICO
25. Which web software for graphic design that was developed by Melanie Perkins, Cliff Obrecht, and Cameron Adams in 2013 gives you the tools to make anything your artistic little heart desires, from marketing materials to social media posts?
Answer: Canva
26. What brand has an iconic leporine mascot that wears sunglasses and carries a bass drum?
Answer: Energizer
27. What former Nike basketball marketing executive founded the Dapper Dan Roundball Classic, which was known to be the "premier high school basketball attraction in the entire nation" and was attended by over 17,000 fans at its peak?
Answer: Sonny Vaccaro
28. In the 6 Ps of retail marketing, the assortment of which P refers to the number of things you offer, as well as the variety of those things?
Answer: Product
29. If you want your page to appear high up—or even featured—in search results, you’ll need to be familiar with which kind of tags that share a name with the revamped Facebook?
Answer: Meta
30. Which marketing strategy involves selling a product for less than the market cost (even if it means it’s not profitable) with the goal of getting people to buy more expensive products? For example, advertising a low-cost item to entice people to come into the store and buy more items?
Answer: Loss leader
31. If you’re new to digital marketing, which Grow With Google app can you use to get the basics down through short interactive lessons?
Answer: Primer
32. Describing the stage in the buying process where a customer is prepared to make a purchasing decision, what conical object is mentioned in the marketing acronym “BOFU”?
Answer: Funnel
33. Which website (a “decision engine” instead of a typical search engine), founded by Eric Silver in 2010, was ahead of its time, letting people look for what they want online and avoid the barrage of marketing and SEO traps and ads?
Answer: Pikimal
34. Which retailing strategy has somewhat fallen by the wayside in the digital age, but used to be a big deal during the holidays if you were a kid flipping through a Sears or JCPenney version of the paper-based mail item?
Answer: Catalog
35. “Lettermonkey” might have been one of the rejected proposed names for what email marketing platform that was launched in 2001 and was named after one of its e-greetings card characters?
Answer: Mailchimp
36. What two-word term is money which is spent directly on advertising (paid search, paid social, display advertising, etc.) as opposed to fees charged by marketing agencies or other associated costs?
Answer: Media Spend
37. In January 2023, what email marketing company wasn’t monkeying around when it announced (yet another) security hack that targeted about 130 accounts, including WooCommerce?
Answer: Mailchimp
38. If you have a savvy-with-SEO social media star at your company, they might take initiative and start looking up words and phrases that your audience is searching for. What kind of research are they doing?
Answer: Keyword
39. From 1999 to 2007, Walmart's official slogan was "Always Low Prices Always." Since 2007, the company has kept a consistent slogan composed of what four words?
Answer: Save Money. Live Better.
40. Developed by George Lerner in 1949 and manufactured by Hasbro in 1952, what children's toy was the first to be advertised on television? The campaign was groundbreaking, as it was the first to explicitly market to children, upending the advertising industry and the economics of the toy industry.
Answer: Mr. Potato Head
41. Another term for inbound marketing, which P word describes enticing people to check out your website—for example, through a social media post? There’s a related concept called “push marketing,” where you send your content out to people rather than trying to reel them in.
Answer: Pull
42. Which advertising method is when an advertiser pays based on how many times users visit a URL in an ad on a company’s web page or social media page?
Answer: Pay-Per-Click
43. What “D” American venture capitalist at Kleiner Perkins in Menlo Park, CA, also wrote books on the subject, including “Measure What Matters” and “Professional Services Marketing?”
Answer: John Doerr
44. Often known for its cheddar cheese products and associated with the state of Vermont, what American dairy producer is technically an agriculture marketing cooperative owned by local dairy farmers throughout New England?
Answer: Cabot
45. In 2007, a number of mysterious blinking electronic signs caused multiple bomb scares in the Boston area. The signs, meant as a guerrilla marketing tactic, depicted the Mooninites from what Adult Swim cartoon?
Answer: Aqua Teen Hunger Force
46. What apologetic, 3-syllable marketing slogan did the DC metro system issue in 2019? The campaign famously offers to pay for the price of a rush hour ride if a train is delayed by 10 minutes or more.
Answer: Back2Good
47. In 2019, what NBA team's home court changed its name from Quicken Loans Arena to the Rocket Mortgage Fieldhouse, in recognition of Quicken's signature online product?
Answer: Cleveland Cavaliers
48. The famous slogan of "57 Varieties" created by H. J. Heinz was inspired by a saw that the food manufacturer saw advertising 21 styles of what piece of apparel? Even when Heinz first introduced the slogan, it was already incorrect, as his company was manufacturing more than 60 food product varieties.
Answer: Shoes
49. The term "conversational marketing" was coined by the heads of what sales and marketing platform?
Answer: Drift
50. Sold in its signature brown-and-white bottles at the time, what haircare brand used the slogan "If you don't look good, we don't look good" in the 1980s?
Answer: Vidal Sassoon
51. She made her fortune by developing and marketing cosmetics and hair care products for Black women. She's also listed as the first female self-made millionaire in America in the Guinness Book of World Records. Who is this woman?
Answer: Madam C. J. Walker
52. Edward Boyd's idea to create advertisements showing Black Americans as typical middle-class citizens rather than racist stereotypes was considered revolutionary in the 1940s. At what company was Boyd working when he actioned this plan?
Answer: Pepsi
53. Beginning with F, what type of data is a set of characteristics that allows you to group companies into different segments?
Answer: Firmographic
54. In 2004, drug maker Pfizer agreed to pay a settlement after illegally marketing what medication, only approved for patients with epilepsy, for non-permitted uses?
Answer: Gabapentin
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